PPC Change Log, Visualized.

Turn changes into clarity.

Stop digging through Google Ads change history. Adnertia turns every edit into a visual timeline so you can instantly connect optimization to performance.

From endless rows to one connected view.

Campaign Launches
Budget Changes
Bid Adjustments
Keyword Updates
Search Terms
Creative Changes
Targeting
Audience Changes
Annotations
ADNERTIA / DEMO
Timeline
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Activity density · weekly
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$0$100k$200k$300k0.02.0k4.0k6.0k8.0kClick to change left-axis metricCOSTClick to change right-axis metricCONVERSIONS━━ COSTCONVERSIONS ━━DATEJUL 24OCT 24JAN 25APR 25JUL 25OCT 25JAN 26APR 26+19%-7%+31%+34%+13%+9%+13%-8%+21%+17%+14%+11%+19%-7%+31%+34%+13%+9%+13%-8%+21%+17%+14%+11%+165+220+310+180+165+220+310+180
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Built for agencies, in-house teams, and performance marketers who want answers—not spreadsheets.

Why this exists

Google stores changes. We make them visible.

01
Tables nobody reads

Google's Change History is a spreadsheet graveyard. Decisions disappear the day they're made.

02
Cause without effect

Performance lives in one report. Changes live in another. You guess at causation.

03
No institutional memory

Six months later, nobody remembers why the budget moved. Adnertia remembers everything.

One timeline · every layer

Every change. In context. On one timeline.

Layer
Budget

Every increase, decrease, and pause — sized by magnitude, anchored to the day it shipped.

Layer
Keywords

Bulk uploads and negatives become commits. Scale changes become impossible to miss.

Layer
Campaigns

Launches and pauses pin the timeline like milestones in a release history.

Layer
Creative

Ad and asset edits land exactly where performance moved — not in a separate report.

Layer
Annotations

Write the why directly on the timeline. Six months later, it's still there.

Ready to see your account differently?

Know exactly what changed.

Connect your Google Ads account in under 60 seconds and transform months of change history into one interactive timeline that instantly connects every bid, budget, keyword, campaign, and creative change with performance.